One thing that can help in the marketing of the machine is having a website with appealing graphics. Photoshop is a piece of software that can assist in this process. Various effects can be used to produce pictures and graphics that can make the website bright, colorful, inviting, and more likely to attract perspective customers. I would use it to create both retro and flashy looking photos of free throws in order to provide variety and flavor to the website. This will be sure to generate more traffic and get the word of the machine around more effectively.
A key aspect of this machine will be cloud computing, as having a central location from which to operate and merchandise will not be able to be afforded until the machine has been a success on the open market. As a result, those working on it will need to be able to work from many different places, whether they are off trying to sell or at home and need to update content on the machine on the fly. Travel all around the country will be required in order to market the device effectively. Thus, it is paramount that information on the machine can be accessed wherever anyone working on it goes.
Therefore, multiple ways of cloud computing will need to put in place for the machine. Google Docs could be a start, as it as an effective way to bundle many important pieces of information together in an easy to access place. However, I would primarily like to use dropbox.com as the method for cloud computing. When one sets up an account, they can put files into the dropbox folder on their computer and it instantly transports onto the internet account of the user as well. This well, the files can be accessed easily, changed, if needed, quickly and efficiently, and accessed from a variety of locations.
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