Social Media Post

My idea is for a machine that would teach basketball players how to properly shoot free throws. It would be able to adjust height depending on the height of the user. Once activating, it would shoot a perfect free throw each time, demonstrating the correct method of shooting one to people who don’t shoot them well.

Social media will be absolutely essential for marketing and promoting the free throw teaching machine. Without expanding our market into the social media world, the machine cannot hope to sell very well. All of the website’s pages will be linked to the device’s website, which will explain all of the plans along with other pieces of important information. I plan to market the device across all social media mediums. Starting with the device’s Facebook page, I plan to ask my friends and colleagues if they are willing to invite others to join the page. I also plan to target notable athletes who do not shoot free throws well and post the idea on their page, in addition to coming in contact with them to notify them about the device.

However, the main way that the machine can be marketed over social media is through Twitter. Especially since this product will be marketed to high-profile athletes principally. Also, we will be relying on their endorsements to market the machine to the public. I plan to seek the athletes out on Twitter and to post on their accounts about the machine. This will ensure the interest of the athletes and their use and endorsement of the product. In this way, Twitter will be essential to our marketing and salesmanship.

Also, crucial to the success of the product will be showing it to the public and possible famous customers via pictures and videos on the Internet. I plan to link both social media accounts to a YouTube account that will demonstrate videos on how the machine will work and first hand demonstrations of what occurs when the machine is turned on. YouTube is as much of a social media site as the other aforementioned ones and it is imperative that the product has a presence, especially one that demonstrates how it functions, on YouTube.